Plans & pricing
Free to list. Elite for the tools. Intelligence to win AI search.
Every listed attorney gets a real profile free. Elite ($99/mo) adds the AI tools that make your firm citable everywhere — not just on Attorney Match. Intelligence ($199/mo) tracks where you stand in AI answers and shows you exactly how to win. You never pay to rank.
Free profile
$0
A real listing in the directory and in matched results. No placement fees, ever.
- A real profile in the directory, sourced from public records
- Appear in matched results when your fit is best
- Control your case-acceptance profile
- Free draft-email intros from prospects
Elite
★ Founding rate$99/mo
or $1,000/yr
2 months free$99/mo founding rate, locked for founding members — or pay annually at $1,000/yr (~$83/mo, two months free). The monthly rate rises to $149/mo after our first 20 Elite attorneys. Lock in the founding rate now and it stays your price for as long as your subscription runs.
- Everything in Free
- Rich profile + verified Elite badge
- Profile-connected AI chatbot (on your profile and your own site)
- Embeddable chatbot widget for your firm website
- Self-serve AEO kit (JSON-LD / llms.txt / robots.txt / FAQ)
- AI-visibility scorecard: see if AI engines cite you, and your 0–100 score
- Manage-mode AI assistant
Intelligence
Most visibility$199/mo
everything in Elite, plus intelligence
For firms that want to win the AI search race, not just show up. Intelligence tracks the buyer-intent questions you care about across ChatGPT, Perplexity, Gemini and Google AI Overviews — who gets cited, how often, and a prioritized plan to close the gap. $199/mo — an introductory founding rate, locked in for founding members.
- Everything in Elite
- Track up to 20 buyer-intent queries you want to win in AI answers
- Weekly reliability sampling — citation frequency and trend over time, not one snapshot
- Source & gap engine: which directories and competitors get cited instead of you
- A prioritized, evidence-backed action plan that updates as you improve
We never sell ranking.
Elite is visibility and tools — a richer profile, an AI chatbot, an embeddable widget, and the AEO kit. It does not change where you appear in matched results or directory order. Your match rank is always earned, driven only by fit to the case and jurisdiction. That promise is the whole point of Attorney Match.
Elite fees pay for marketing, visibility, and software tools only — they are not a referral fee, are not contingent on any case outcome, and are never shared as a portion of any legal fee.
Want the full story on how Elite makes you citable by ChatGPT, Perplexity and Claude? See how Attorney Match works for attorneys →